Sex Matters in the Media webinar

On Thursday 26th January at 7.30pm, our director of advocacy, Helen Joyce, talked to communications consultant Conrad Roeber about the media’s failures in reporting on sex and gender, and what readers and viewers can do to make things better.

They discussed the Sex Matters Media handbook, our guide for editors and journalists on how to navigate the gender wars without confusing or misleading their audience, and explained how to improve the standard of reporting by complaining and giving feedback in the most effective way – launching a new Sex Matters tool that helps you to do that.

Watch the recording

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About the speakers

Conrad Roeber

Conrad Roeber has worked as a strategy consultant to UK and international media and content businesses for 30 years. In 2018, he was engaged by IPSO to examine the treatment of transgender-related issues by the UK press. During the research for this report, he became concerned about the potential for harm to women and LGB and transgender people in the confused debate about trans-related rights. As a result of this, he became a trustee for the LGB Alliance. He studied philosophy at Edinburgh and has an MBA from the Wharton School, University of Pennsylvania.

Helen Joyce is a journalist and author of Trans: When Ideology Meets Reality, an Amazon top ten bestseller, and Times of London and Spectator book of the year. She is currently on extended leave from The Economist, where she has held several senior staff positions, to work as director of advocacy for Sex Matters. Her newsletter can be found at

Use the new tool

Bad Media Watch lets Sex Matters keep track of bad reporting on sex and gender and helps readers and viewers through the process of making a complaint. 

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Our webinars are free of charge, but you might like to consider making a donation towards our costs.